Brand Identity andDesign Services THE CLIENT Palladium IP, Casa Azul, Superfly Yachts, cuban Bar & Kitchen, Cavo INDUSTRY Intellectual Property, events, lifestyle & hospitality PROJECT DURATION 6 months DELIVERABLES Social Media Strategy, Content Creation, Ad Campaigns, brand identity PROJECT - PALLADIUM IP POSTERS PHASE 1 CONTENT STRATEGY. Crafted a comprehensive content calendar, aligning with seasonal trends, holidays, and promotional events. PHASE 2 VISUAL DESIGN. Designed a series of branded templates for posts, stories, and reels, using soft pastel tones and floral elements. PHASE 3 CAMPAIGN EXECUTION. Executed an engaging mix of content, including. Educational posts, Interactive stories, Promotional campaigns KEY CHALENGES : Inconsistent visual identity across platforms. Limited engagement and reach on social media. No structured ad campaigns to drive sales or awareness. OBJECTIVES : Create a cohesive and visually stunning social media aesthetic. Increase engagement rates and follower count organically. Develop targeted ad campaigns to drive traffic to their online store.